Hey, I’m Justin King.

I’ve spent more than 16 years in tech sales, mostly in the flash memory space, growing business and building relationships that last. I enjoy working with advanced technology and leading sales teams that deliver real results. For me, success in sales comes from consistency, follow-through, and a genuine interest in solving problems for customers.

My career started at a memory manufacturer where I managed small accounts and worked hard to break into the New York City photo and video retail market. Signing the biggest retailer in the city changed everything. That win opened the door to partnerships with other top-tier retailers across the region. From there, I took on broader responsibilities, eventually leading retail sales across Latin America and later stepping into the General Manager role in Silicon Valley.

Today, I help companies navigate the challenges of the semiconductor market. It’s a tough space with constant change, but that’s where I work best. I’ve supported sourcing and supply chain projects in industries like automotive, medical, and industrial equipment. I’ve helped teams plan ahead, build better supplier relationships, and make sure they don’t get caught off guard when the market shifts.

I focus on strategy that works in the real world. That means identifying risks early, building flexible designs, and finding partners who show up when things get tight. Whether it’s DRAM, NAND, PMICs, or custom ICs, I work to align sourcing decisions with what the business actually needs.

The values I bring to work each day come from how I was raised. Work hard. Stay curious. Put the customer first. Treat people with respect. And earn results that speak for themselves.

I live in the San Francisco Bay Area and spend my weekends on a bike or running stairs at Twin Peaks. I’m on a mission to ride every IMBA Epic trail around the world.

Let’s connect.